How We Got Our Name: Leaf & Loop

Before there was a product, there was a name. 'Leaf' stood for the earth nature, organic origins, natural growth. 'Loop' stood for the cycle the idea that everything we consume should return to the earth instead of ending up in a landfill.

The logo followed the same logic: a simple leaf motif merged with an infinity symbol, forming the loop. Minimalist on purpose, so the idea does the talking.

Read the full origin story on The Origin page.